How to Use a Facebook Messenger Bot for HR and Hiring

Chatbots can help cut costs, save time, and increase sales for your business. But they can also streamline another task to help your organization succeed: recruiting and hiring new talent.

A Messenger bot can automate various parts of the recruitment process. It can accept and sort applications, schedule interviews, and lots more. You can even integrate your bot with Facebook Jobs to automatically follow up with applicants.

Here’s your guide to what recruitment chatbots can do. You’ll also find tips on building one yourself, and a few examples of how other HR firms and have done it.

Types of businesses that can benefit from an HR Messenger bot

A Messenger bot can impact the recruiting process of any business that hires new employees, regardless of:

  • Size. HR departments for larger companies may struggle to handle the sheer volume of applications. A bot can help sort through them and pick out the most qualified candidates quickly and efficiently. Recruiters for smaller companies, on the other hand, may use a bot to answer FAQs. That way, they can turn their focus to the many other tasks on their plate instead.
  • Position. You can use a chatbot to help hire for in-house, outsourced, or remote roles of any level or type. You can customize everything a bot says and does, so it can perfectly fit the position you’re looking to fill.
  • Industry. Businesses across industries can use recruitment bots, but other types of organizations can benefit from them too. Nonprofits and charities can use a chatbot to sign on new volunteers, for example. Or, universities can use one to accept and qualify student applications.

How a chatbot can streamline your recruitment process

Facebook Messenger chatbots can make recruitment and hiring simpler for both HR employees and jobseekers. They can:

  • Collect information from candidates. With Chatfuel’s Save User Input plugin, your chatbot can accept contact information, resumes, and other materials from applicants. All this data will be stored as user attributes in Chatfuel’s People tab for simple searching and sorting. You can export this information to a Google Sheet too for easier analysis or candidate ranking.
How to Use a Facebook Messenger Bot for HR and Hiring
Your Chatfuel bot can save contact information, resumes, or text that applicants share via the Save User Input plugin.
  • Ask screening questions. Your bot can ask applicants any number of qualifying questions, like those related to experience, skills, or location. You can even have your bot email an applicant’s information to a human resources manager if they pass all the qualifying questions. Then, the manager can follow up with the most promising candidates personally.
  • Answer FAQs 24/7. HR managers no longer have to waste time answering the same questions over and over. Bots are great at responding to FAQs about the job or hiring process. Plus, they’re available for this any time, 24/7.
  • Schedule interviews. Use Zapier to integrate your calendar or scheduling system with your bot. Allow users to easily sign up for interview slots, without playing phone tag or waiting for email responses. Your bot can send the user a reminder when their slot is coming up, too.

Finally, a recruitment chatbot creates a more convenient experience for the applicants, too. It makes it easy for them to get questions answered. It also offers an engaging, instant new form of communication with a potential employer. So no matter how big or small your business or department, a bot can help you stand out from other companies competing for the same talent.

Integrating with Facebook Jobs

You can embed a bot on the jobs page of your website using the Customer Chat plugin. Or, you can integrate it with Facebook Jobs.

Facebook has almost 2.5 billion monthly active users. Odds are your next great employee already spends time on the platform, so it makes sense to search for them there via Facebook Jobs. It lets you post jobs on your business page, accept and review applications, and contact prospects via Messenger—or Messenger bot.

You can set up your bot to send an automated response to any candidate who applies to one of your postings. It confirms for the jobseeker that their application has been received, and can inform them of any next steps or extra information. Here’s how to set it up:

  1. Turn the automated response on. Navigate to the Messenger inbox for your Facebook business page. Find Automated Responses, then select Messenger. A section called Communicate about your jobs will appear there, and you’ll see the option to turn on Application received.
  2. Write the text of the message your bot will send. Keep it brief, but helpful and informative. Include details about timelines or next steps so the candidate knows what to expect.
  3. Add a button (optional). You can include a button to go along with the message if you like. It can link to a URL, like a page on your website where they can learn more about your company. Or, the button can link to a block in your bot. It could be one with FAQs about the culture or hiring process, a quiz about the company, or any other type of content you choose.
How to Use a Facebook Messenger Bot for HR and Hiring
Example of a bot’s automated response to an application received via Facebook Jobs.

Tips for optimizing your recruitment chatbot

Follow these best practices to maximize the efficiency of your HR bot:

  • Get creative. Your recruitment bot will form the first impression of your company for most applicants. Design it for the type of employee you want to attract. Also make sure your bot will correctly represent your company culture. Give it a name and persona and make it friendly! Include GIFs and emojis if appropriate for a more engaging and welcoming experience.
How to Use a Facebook Messenger Bot for HR and Hiring
Use images and other eye-catching elements to make your bot more engaging
  • Provide tailored experiences for different applicant types. Maybe entry-level applicants have an extra task to do before making it to the interview process. Or perhaps senior-level applicants get a direct invitation interview sooner. Create different flows to accommodate applicants of the various types you’ll be expecting.
  • Include FAQs. Take note of the questions applicants ask most often in your current recruitment process, and equip your bot with answers to those. Include as much helpful information as possible, like the office address, notes on team culture, details about perks and benefits, etc.
  • Be ready to step in. You may want to have a window of time each day when there’s a human HR agent available, too. With the Live Chat plugin, an agent can jump in to answer complex or personalized questions if the bot ever gets stuck.
  • Connect your bot to Facebook ads. If you’re using Facebook ads to promote your job openings, think about connecting your bot to them. It can immediately engage and even qualify anyone who clicks on one. That way, you can get more qualified candidates more easily.
  • Consider other uses. Chatbots are great for recruitment, but can be used once employees are hired, too. A Messenger bot can help with onboarding, training, and employee retention. Set yours up with FAQs about the employee handbook, for example. Or, equip it to send company-wide alerts and reminders about things like holidays and meetings.

HR bots from Chatfuel users

Looking for inspiration for your human-resources bot? See how Chatfuel clients are using them.

First, check out the recruitment bot a Chatfuel user built. It’s geared towards those looking for truck driving jobs in the US. It answers FAQs about openings and the application process, and can search available positions instantly.

“We set this up for recruiters so they don’t have to waste time. They can streamline to the top leads faster,” says the Social Media Advertising Manager of the agency that built the bot.

How to Use a Facebook Messenger Bot for HR and Hiring
This bot makes the recruitment process easier for both parties.

The agency connected the bot to a Facebook ad campaign, and the results were explosive. As you can see in the screenshot below, it helped thousands of candidates find jobs. It saved the company hundreds of hours in the recruitment process overall, too.

How to Use a Facebook Messenger Bot for HR and Hiring
This agency built an incredibly successful bot for their client. The proof is in the numbers!

Looking for more inspiration? Chat with the HR bots other Chatfuel clients have created, like Rosa Recruits and Neh Thit.

Streamline your recruitment process with a Messenger bot

Busy HR professionals: You’ll be happy to know that you can create a simple recruitment chatbot in an afternoon. You won’t need any coding knowledge or other special skills to build an HR bot with Chatfuel, either.  As we like to say, #AnyoneCanBuildABot!

Learn to build a basic bot by taking our free Udemy course, or browsing our how-to articles. You can even find a pre-built template on our site to get you started. If you get stuck, we also offer an active Facebook community and an awesome support team.

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